The color palette - soft, warm, and inviting - is equally pleasing to the senses. ![]() Sweeping curves emerge again in larger architectural moments and are echoed in small furniture details - gestures that guide people through the office and create an intrinsic flow. Adjacent, a wide, rounded metal screen fabricated by Bayly Art wraps around the room. Sleek and sculptural, it mimics the scooped forms in the company's name. Label.Ī custom reception desk by North Hollywood-based Artcrafters welcomes visitors to the space. The new office includes a product room and lab for wellness innovation, a test kitchen to experiment with recipes and film the YouTube series hosted by Paltrow and other goop editors, and a fashion and design workroom for exploring styles and designing new collections for G. ![]() ![]() The design focuses on embodying the brand through space, creating an environment to propel the company to its next phase, and cultivating a place that promotes expansive thinking and creative development. Rapt Studio recently designed goop's new, light-filled headquarters in Santa Monica.
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